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Zrinity is the leader in enterprise-class email marketing management solutions and content management solutions for marketing professionals and developers worldwide.

High Tech Tools to Increase ROI From Email Campaigns

December 1, 2005

  Zrinity, Inc. (http://www.zrinity.com) a Central New York-based software production and marketing firm, that recently announced its email delivery algorithm, now announces its data mining capabilities. (http://www.zrinity.com/xms/personalization/data-mining.cfm) Databases have been used for decades to attempt to glean insights into customer behavior. Businesses typically have seen databases as a way to effectively store and retrieve customer contact information, then later, to pinpoint the exact moment and situation when an individual is most likely to make a purchase. Many interesting patterns have been uncovered regarding when people buy what, and why.

See the full release in PRWeb here